When you are wealthy and could dictate the kind of legacy that will bear your (brand) name, why not hire Frank Gehry to build a museum with unique vessel-like architecture in the splendid setting of the Bois de Boulogne?

Fondation Louis Vuitton, opened with great fanfare and ticket giveaways last weekend, will house art works from Bernard Arnault’s personal collection as well as those owned by the LVMH group. In return for the permission to erect this monumental building, its ownership will be transferred to the city of Paris in 55 years.

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